Powerful Progress
Empowering Start-Ups and Brands to Achieve New Heights
About
My name is Jennifer Halliday
I am a New York-based global strategic growth advisor specializing in working with Founder-led start-ups and emerging brands across a diverse range of industries including biotechnology and life sciences to fashion, beauty, wellness and beyond. With a focus on creative problem-solving, revenue generation, and tactical business strategy, I help start-ups and emerging brands drive new business initiatives, strategically fill sales pipelines, identify opportunities for organic growth, and craft impactful strategies that position them for long-term success. I have a proven track record of developing and executing highly successful global commercial sales strategies and business plans. Additionally, I excel in building strategic partnerships with high-profile global brands, industry leaders, and influential collaborators, empowering start-ups to scale and thrive in competitive markets.
I am a New York-based global strategic growth advisor with over 25 years of experience helping start-ups and brands achieve sustainable growth across a diverse range of industries including biotechnology and life sciences to fashion, beauty, wellness and beyond. My expertise lies in developing profitable business growth strategies, fostering long-term strategic partnerships, and driving innovative solutions that bring a company's vision to life—from inception to execution.
As a hands-on problem solver and growth architect, I excel at addressing challenges with creativity and delivering lead-generating strategies tailored to the unique needs of start-ups and brands. Known as a connector and catalyst, I specialize in identifying qualified leads and fueling sales pipelines, while bridging partnerships that fuel success and drive organic growth through genuine relationship-building and targeted strategies. My entrepreneurial mindset and strategic foresight have enabled me to build a career centered on developing impactful solutions and uncovering opportunities for transformative growth.
With direct access to a broad network of C-level executives across biotechnology, life sciences, fashion, beauty and other sectors, I am uniquely positioned to make a significant impact on the companies and start-ups I work with. My experience includes collaborating with some of the world’s most iconic brands—ranging from Chanel, Hermes, Cartier, Gucci, Nike, Patagonia, and Unilever to Mercedes-Benz, Estee Lauder, Four Seasons Hotels & Resorts, Whole Foods Market and more—to craft and execute innovative growth strategies.
I have also guided numerous brands into diverse and profitable distribution channels, leveraging a network of trusted buyers at leading retailers such as Neiman Marcus, Bloomingdale’s, Harrods of London, and more. This expertise is especially valuable for brand start-ups seeking to position themselves as leaders in their markets, expand their reach, and build long-term commercial success. My passion lies in helping innovative companies turn their visions into reality and achieve impactful, sustainable growth.
Dynamic Growth Solutions
Welcome to my portfolio. Browse through a selection of my work and discover how I can help grow your business
Kate Somerville, Founder of Kate Somerville Skincare
"Jennifer Halliday played a pivotal role in shaping and expanding the vision for the Kate Somerville brand through strategic partnerships with some of the world’s top luxury hotels, resorts, and spas. Her efforts have provided long-term marketing exposure and cultivated valuable relationships. I trust her instincts completely and am confident that our brand is always represented with the highest level of professionalism."
Thomas Steinhauer, Regional Vice President, Four Seasons Hotels & Resorts
"Jennifer Halliday played a crucial role in connecting Four Seasons Resort Maui at Wailea with top-tier partners for our co-branding and marketing initiatives. She consistently brought in leading brands with innovative and creative ideas, always ensuring the best interests of both parties. Her follow-through was unwavering, delivering on every promise, every single time."
Allison, Holt, Vice President of Culinary at HSN
I’ve had the pleasure of working with Jennifer Halliday for four years. She is an exceptionally passionate businesswoman who grasps the importance of branding at every level. Her energy and enthusiasm are contagious and truly motivating. Thanks to her efforts, she has established a highly successful partnership with HSN. It has been both a pleasure and an honor to collaborate with her.